
Lifewtr
Collaborated with a team to concept and execute a marketing campaign for a single bottle out of a unique line of Pepsi’s Lifewtr bottles
Blender / After Effects / Photoshop
Scroll for 2D deliverables
Concept
Juxtipose the natural flowing motion of the recycled thread on our bottle with the natural visual movement of vintage CRT TV distortion.
︎︎︎
Out of the three final deliverables we were tasked with creating, one of which was dedicated to large scale printing while the second was dedicated to being a smaller scale vending machine snipe.
Seeing that both of these deliverables were promoting the same bottle within the product line, the same visual assets were utilized using different layout tactics for their respective canvases.



